tradmap

HOG Harley-Davidson, Inc.

$27.68 -0.45%

Updated

Industrials · Motorcycles, Bicycles & Parts

Harley-Davidson, Inc. (HOG) is a industrials company in the Motorcycles, Bicycles & Parts industry, with a market capitalization of $2.9 billion. Shares last traded at $27.68, 11.4% below their 52-week high. Over the past year the stock is down 5.9%. HOG trades at a price-to-earnings ratio of 14.21, in line with the Motorcycles, Bicycles & Parts median of 14.21. Net profit margin is 5.6%, above the peer median of -22.0%. Revenue declined 13.1% year over year. The shares yield 2.7% in dividends.

Market Cap
$2.9B
Shares Out
104.1M
EPS (TTM)
$8.17
P/E Ratio
3.39
P/S Ratio
0.79
P/B Ratio
0.93
Dividend / Share
$0.73
Dividend Yield
2.66%
52-Week High
$31.23
52-Week Low
$17.10
Volume
146,515
Avg Vol (3m)
128,138.238

Performance

1W
-0.59%
1M
+5.69%
3M
+13.59%
6M
+45.01%
YTD
+34.08%
1Y
-5.87%

Daily candles · volume · SMA(20)/SMA(50) · Databento EQUS.MINI.

Technicals

RSI (14)
54.77
SMA (50)
$26.33
SMA (200)
$23.00
Price vs SMA50
+5.11%
Price vs SMA200
+20.35%
ATR (14)
$0.91

Full technical analysis (26 indicators, D/W/M) →

Financials

Revenue
$3.6B
Net Income
$203M
Gross Margin
22.5%
Operating Margin
5.9%
Net Margin
5.6%
Return on Equity
6.5%
Return on Assets
2.8%
Current Ratio
1.90
Debt / Equity
0.53
Revenue Growth (YoY)
-13.1%

Latest reported annual period ending 2026-06-30 · SEC EDGAR/XBRL.

Full financials — revenue, cash flow & debt over time →

HOG Dividend History

Dividend / share (TTM)
$0.73
Dividend yield
2.66%
Per-share growth (5y CAGR)
+10.0%
Payout ratio (latest FY)
26%
Fiscal year endTotal dividends paidPer share*Payout ratio
2025-12-31 $86M $0.71 26%
2024-12-31 $91M $0.69 20%
2023-12-31 $96M $0.66 14%
2022-12-31 $93M $0.62 13%
2021-12-31 $92M $0.60 14%
2020-12-31 $68M $0.44 5246%
2019-12-31 $237M $1.50 56%
2018-12-31 $246M $1.48 46%
2017-12-31 $252M $1.46 48%
2016-12-31 $252M $1.40 36%
2015-12-31 $249M $1.22 33%
2014-12-31 $238M $1.09 28%

*Per share derived as total dividends paid ÷ weighted diluted shares (SEC EDGAR/XBRL annual cash-flow facts). Reported history — not a forecast of future dividends.

Compare payers on the highest-dividend-yield screener.

Recent earnings

PeriodEPS (diluted)Reported
Q2 2026 $0.97 2026-08-05
Q1 2026 $0.22 2026-05-06
FY 2025 $2.78 2026-02-26
Q3 2025 $5.03 2025-11-05
Q2 2026 $1.95 2026-08-05
Q1 2026 $1.07 2026-05-06

Full earnings history →

Motorcycles, Bicycles & Parts peers

HOG vs 5 industry peers (Motorcycles, Bicycles & Parts), by market cap. Updated

P/E vs peers
14.21 / 14.21 med
+0% premium
P/S vs peers
0.79 / 0.69 med
+14% premium
Net margin vs peers
5.6% / -22.0% med
above median
1–5 of 5
HOGHarley-Davidson, Inc.$2.9B14.210.795.6%-0.45%
FOXFFOX FACTORY HOLDING CORP$873M-2.920.60-20.4%+1.71%
LVWRLiveWire Group, Inc.$238M-3.25-4.53%
EZGOEZGO Technologies Ltd.-34.5%-1.10%
LOBOLOBO TECHNOLOGIES LTD.-23.6%+1.28%

Source: SEC EDGAR (fundamentals/EPS/dividends) · Databento EQUS.MINI (prices) · market cap & yield computed by tradmap. Informational only — not financial advice.