tradmap

HOG Harley-Davidson, Inc.

$33.06 +5.86%

Data as of close

Industrials · Motorcycles, Bicycles & Parts

Harley-Davidson, Inc. (HOG) is an industrial company in the Motorcycles, Bicycles & Parts industry, with a market capitalization of $3.4 billion. Shares last traded at $33.06, near their 52-week high. Over the past year the stock is up 24.1%. HOG trades at a price-to-earnings ratio of 16.98, in line with the Motorcycles, Bicycles & Parts median of 16.98. Net profit margin is 5.6%, above the peer median of -22.0%. Revenue declined 13.1% year over year. The shares yield 2.2% in dividends.

Market Cap
$3.4B
Shares Out
104.1M
EPS (TTM)
$1.80
P/E (TTM)*
16.98
P/S Ratio
0.94
P/B Ratio
1.11
Dividend / Share
$0.73
Dividend Yield
2.22%
52-Week High
$33.37
52-Week Low
$17.10
Volume (venue)
260,315
Avg Vol (3m, venue)
125,121.333

* P/E (TTM) = market cap ÷ net income over the trailing twelve months where four consecutive quarters are reported, otherwise the latest fiscal year — the same basis as the peer table and the screener, so it can differ from price ÷ EPS.

Performance

1W
+14.63%
1M
+34.77%
3M
+24.71%
6M
+42.44%
YTD
+61.35%
1Y
+24.05%

Daily candles · volume · SMA(20)/SMA(50) · Databento EQUS.MINI.

Technicals

RSI (14)
81.17
SMA (50)
$27.31
SMA (200)
$24.04
Price vs SMA50
+21.07%
Price vs SMA200
+37.50%
ATR (14)
$1.11

Full technical analysis (26 indicators, D/W/M) →

Financials

Revenue
$3.6B
Net Income
$203M
Gross Margin
22.5%
Operating Margin
5.9%
Net Margin
5.6%
Return on Equity
6.5%
Return on Assets
2.8%
Current Ratio
1.90
Debt / Equity
0.53
Revenue Growth (YoY)
-13.1%

Trailing twelve months where four consecutive quarters are reported, otherwise the latest fiscal year; revenue is the fiscal-year figure where quarterly revenue covers under half of it (typical for banks, insurers and REITs), and margins are taken on it; latest reported period ends 2026-06-30. Source: SEC EDGAR/XBRL.

Full financials — revenue, cash flow & debt over time →

HOG Dividend History

Dividend / share (TTM)
$0.73
Dividend yield
2.22%
Per-share growth (5y CAGR)
+10.0%
Payout ratio (latest FY)
26%
Fiscal year endTotal dividends paidPer share*Payout ratio
2025-12-31 $86M $0.71 26%
2024-12-31 $91M $0.69 20%
2023-12-31 $96M $0.66 14%
2022-12-31 $93M $0.62 13%
2021-12-31 $92M $0.60 14%
2020-12-31 $68M $0.44 5246%
2019-12-31 $237M $1.50 56%
2018-12-31 $246M $1.48 46%
2017-12-31 $252M $1.46 48%
2016-12-31 $252M $1.40 36%
2015-12-31 $249M $1.22 33%
2014-12-31 $238M $1.09 28%

*Per share derived as total dividends paid ÷ weighted diluted shares (SEC EDGAR/XBRL annual cash-flow facts). Reported history — not a forecast of future dividends.

Compare payers on the highest-dividend-yield screener.

Recent earnings

PeriodEPS (diluted)Reported
Q2 2026 $0.75 2026-08-05
Q1 2026 $0.22 2026-05-06
Q4 2025 (derived) -$2.27 2026-02-26
FY 2025 $2.78 2026-02-26
Q3 2025 $3.10 2025-11-05
Q2 2025 $0.88 2025-08-06

Q4 marked "derived" = fiscal-year EPS minus Q1–Q3 (10-Ks report only the annual figure); EPS is not strictly additive, so it can differ by a cent or two from the issuer's own Q4.

Full earnings history →

Motorcycles, Bicycles & Parts peers

HOG vs 5 industry peers (Motorcycles, Bicycles & Parts), by market cap. Data as of close

P/E vs peers
16.98 / 16.98 med
+0% premium
P/S vs peers
0.94 / 0.47 med
+102% premium
Net margin vs peers
5.6% / -22.0% med
above median
1–5 of 5
HOGHarley-Davidson, Inc.$3.4B16.980.945.6%+5.86%
FOXFFOX FACTORY HOLDING CORP$683M—0.47-20.4%+1.69%
LVWRLiveWire Group, Inc.$126M———-8.78%
LOBOLOBO TECHNOLOGIES LTD.$5M—0.22-23.6%-2.55%
EZGOEZGO Technologies Ltd.———-34.5%+9.56%

Source: SEC EDGAR (fundamentals/EPS/dividends) · Databento EQUS.MINI (prices) · market cap & yield computed by tradmap. Informational only — not financial advice.