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HOG Harley-Davidson, Inc.

$25.66 +0.98%

Industrials · Motorcycles, Bicycles & Parts

Harley-Davidson, Inc. (HOG) is a industrials company in the Motorcycles, Bicycles & Parts industry, with a market capitalization of $2.7 billion. Shares last traded at $25.66, 17.8% below their 52-week high. Over the past year the stock is up 9.4%. HOG trades at a price-to-earnings ratio of 7.97, in line with the Motorcycles, Bicycles & Parts median of 7.97. Net profit margin is 9.4%, above the peer median of -34.5%. Revenue declined 13.1% year over year. The shares yield 2.7% in dividends.

Market Cap
$2.7B
Shares Out
105.3M
EPS (TTM)
$8.27
P/E Ratio
3.10
P/S Ratio
0.75
P/B Ratio
0.88
Dividend / Share
$0.69
Dividend Yield
2.69%
52-Week High
$31.23
52-Week Low
$17.10
Volume
156,946
Avg Vol (3m)
176,693.381

Performance

1W
-0.37%
1M
+9.89%
3M
+45.71%
6M
+20.87%
YTD
+24.32%
1Y
+9.45%

Daily candles · volume · SMA(20)/SMA(50) · Databento EQUS.MINI.

Technicals

RSI (14)
57.79
SMA (50)
$24.20
SMA (200)
$23.37
Price vs SMA50
+6.03%
Price vs SMA200
+9.79%
ATR (14)
$0.92

Financials

Revenue
$3.6B
Net Income
$339M
Gross Margin
Operating Margin
10.7%
Net Margin
9.4%
Return on Equity
11.1%
Return on Assets
4.7%
Current Ratio
1.91
Debt / Equity
0.53
Revenue Growth (YoY)
-13.1%

Latest reported annual period ending 2025-12-31 · SEC EDGAR/XBRL.

Recent earnings

PeriodEPS (diluted)Reported
Q1 2026 $0.22 2026-05-06
FY 2025 $2.78 2026-02-26
Q3 2025 $5.03 2025-11-05
Q2 2025 $1.95 2025-08-06
Q1 2026 $1.07 2026-05-06
FY 2025 $3.44 2026-02-26

Full earnings history →

Motorcycles, Bicycles & Parts peers

HOG vs 5 industry peers (Motorcycles, Bicycles & Parts), by market cap.

P/E vs peers
7.97 / 7.97 med
+0% premium
P/S vs peers
0.75 / 0.64 med
+17% premium
Net margin vs peers
9.4% / -34.5% med
above median
1–5 of 5
HOGHarley-Davidson, Inc.$2.7B7.970.759.4%+0.98%
FOXFFOX FACTORY HOLDING CORP$782M-1.440.53-37.1%+5.81%
LVWRLiveWire Group, Inc.$231M-1.74%
LOBOLOBO TECHNOLOGIES LTD.-3.63%
EZGOEZGO Technologies Ltd.-34.5%-12.20%

Source: SEC EDGAR (fundamentals/EPS/dividends) · Databento EQUS.MINI (prices) · market cap & yield computed by tradmap. Informational only — not financial advice.