HOG Harley-Davidson, Inc.
Updated
Industrials · Motorcycles, Bicycles & Parts
Harley-Davidson, Inc. (HOG) is a industrials company in the Motorcycles, Bicycles & Parts industry, with a market capitalization of $2.9 billion. Shares last traded at $27.68, 11.4% below their 52-week high. Over the past year the stock is down 5.9%. HOG trades at a price-to-earnings ratio of 14.21, in line with the Motorcycles, Bicycles & Parts median of 14.21. Net profit margin is 5.6%, above the peer median of -22.0%. Revenue declined 13.1% year over year. The shares yield 2.7% in dividends.
Performance
Chart
Full chart →Daily candles · volume · SMA(20)/SMA(50) · Databento EQUS.MINI.
Technicals
Financials
Latest reported annual period ending 2026-06-30 · SEC EDGAR/XBRL.
HOG Dividend History
| Fiscal year end | Total dividends paid | Per share* | Payout ratio |
|---|---|---|---|
| 2025-12-31 | $86M | $0.71 | 26% |
| 2024-12-31 | $91M | $0.69 | 20% |
| 2023-12-31 | $96M | $0.66 | 14% |
| 2022-12-31 | $93M | $0.62 | 13% |
| 2021-12-31 | $92M | $0.60 | 14% |
| 2020-12-31 | $68M | $0.44 | 5246% |
| 2019-12-31 | $237M | $1.50 | 56% |
| 2018-12-31 | $246M | $1.48 | 46% |
| 2017-12-31 | $252M | $1.46 | 48% |
| 2016-12-31 | $252M | $1.40 | 36% |
| 2015-12-31 | $249M | $1.22 | 33% |
| 2014-12-31 | $238M | $1.09 | 28% |
*Per share derived as total dividends paid ÷ weighted diluted shares (SEC EDGAR/XBRL annual cash-flow facts). Reported history — not a forecast of future dividends.
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Recent earnings
| Period | EPS (diluted) | Reported |
|---|---|---|
| Q2 2026 | $0.97 | 2026-08-05 |
| Q1 2026 | $0.22 | 2026-05-06 |
| FY 2025 | $2.78 | 2026-02-26 |
| Q3 2025 | $5.03 | 2025-11-05 |
| Q2 2026 | $1.95 | 2026-08-05 |
| Q1 2026 | $1.07 | 2026-05-06 |
Motorcycles, Bicycles & Parts peers
HOG vs 5 industry peers (Motorcycles, Bicycles & Parts), by market cap. Updated
Source: SEC EDGAR (fundamentals/EPS/dividends) · Databento EQUS.MINI (prices) · market cap & yield computed by tradmap. Informational only — not financial advice.