9 years of revenue, profit, cash flow and balance-sheet history through FY2025, from SEC filings, in CNY as reported — with a computed, factual read of the trend. Updated Overview →
| FY | Revenue | Net income | Gross M | Op M | ROE | ROA | FCF | Total debt | Cash |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | CN¥9.9B | -CN¥242M | 74.1% | 0.6% | -6.6% | -2.5% | CN¥314M | — | CN¥907M |
| 2024 | CN¥9.4B | -CN¥185M | 73.7% | -1.2% | -4.7% | -1.8% | -CN¥31M | — | CN¥1.3B |
| 2023 | CN¥8.8B | -CN¥278M | 72.7% | -2.3% | -6.8% | -2.7% | CN¥283M | — | CN¥2.1B |
| 2022 | — | -CN¥653M | — | — | -16.0% | -6.5% | CN¥176M | — | CN¥2.1B |
| 2021 | — | -CN¥220M | — | — | -4.5% | -1.8% | -CN¥382M | CN¥2.3B | CN¥4.6B |
| 2020 | — | CN¥426M | — | — | 7.0% | 4.1% | CN¥199M | CN¥1.8B | CN¥3.6B |
| 2015 | — | CN¥23M | — | — | 1.8% | 1.2% | -CN¥44M | — | CN¥787M |
| 2014 | — | -CN¥60M | — | — | 18.6% | -6.9% | — | — | CN¥206M |
| 2013 | — | -CN¥38M | — | — | 16.3% | — | — | — | CN¥154M |
Over the past 5 years, Baozun Inc.'s revenue has grown 6.2% per year. These are computed facts, not advice.
As of FY2025, Baozun Inc. reported — of total debt against CN¥907M of cash; operating income covered interest expense 1.3×.
In FY2025, gross margin was 74.1%, operating margin 0.6%, and net margin -2.4%.
All figures are extracted from the company’s SEC EDGAR/XBRL filings — its annual and interim reports, in CNY as reported (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.
Source: SEC EDGAR / XBRL (annual and interim filings, reported in CNY) · prices EOD (Databento), split-adjusted; price return — dividends not reinvested · growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price against the latest annual filing. Informational only — not investment advice.