5 years of revenue, profit, cash flow and balance-sheet history through FY2025, from SEC filings — with a computed, factual read of the trend. Updated Overview →
| FY | Revenue | Net income | Gross M | Op M | FCF | Total debt | Cash |
|---|---|---|---|---|---|---|---|
| 2025 | $1.4B | -$35M | 74.1% | 0.6% | $45M | — | $130M |
| 2024 | — | -$25M | — | — | -$4M | — | $177M |
| 2023 | — | -$39M | — | — | $40M | — | $303M |
| 2022 | — | -$95M | — | — | $25M | — | $311M |
| 2015 | — | $3M | — | — | — | — | $113M |
How the market has priced BZUN against its own fundamentals since 2023-03 — each month-end's share price set against the most recent annual filing, so the multiple moves as price runs ahead of (or behind) earnings. Split-adjusted.
See the revenue and net-income charts above for Baozun Inc.'s multi-year trend.
As of FY2025, Baozun Inc. reported — of total debt against $130M of cash; operating income covered interest expense 1.3×.
In FY2025, gross margin was 74.1%, operating margin 0.6%, and net margin -2.4%.
All figures are extracted from the company’s SEC EDGAR/XBRL filings — 10-K annual reports and 10-Q quarterly reports (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.
Source: SEC EDGAR / XBRL (10-K + 10-Q filings) · prices EOD (Databento), corporate-action-adjusted · growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price against the latest annual filing. Informational only — not investment advice.