BZUN Baozun Inc.
$2.79 +1.82%
Consumer Cyclical · Retail-Catalog & Mail-Order Houses
Baozun Inc. (BZUN) is a consumer cyclical company in the Retail-Catalog & Mail-Order Houses industry. Shares last traded at $2.79, 42.8% below their 52-week high. Over the past year the stock is down 1.6%. Net profit margin is -2.4%, below the peer median of -2.3%.
Market Cap
—
Shares Out
—
EPS (TTM)
$-0.20
P/E Ratio
—
P/S Ratio
—
P/B Ratio
—
Dividend / Share
—
Dividend Yield
—
52-Week High
$4.88
52-Week Low
$2.07
Volume
10,291
Avg Vol (3m)
24,900.778
Performance
1W
+3.53%
1M
+9.20%
3M
+26.82%
6M
+4.10%
YTD
-0.71%
1Y
-1.59%
Chart
Full chart →Daily candles · volume · SMA(20)/SMA(50) · Databento EQUS.MINI.
Technicals
RSI (14)
59.36
SMA (50)
$2.70
SMA (200)
$2.95
Price vs SMA50
+3.18%
Price vs SMA200
-5.57%
ATR (14)
$0.10
Financials
Revenue
$1.4B
Net Income
$-35M
Gross Margin
—
Operating Margin
0.6%
Net Margin
-2.4%
Return on Equity
-6.6%
Return on Assets
-2.5%
Current Ratio
1.87
Debt / Equity
0.00
Revenue Growth (YoY)
—
Latest reported annual period ending 2025-12-31 · SEC EDGAR/XBRL.
Retail-Catalog & Mail-Order Houses peers
BZUN vs 14 industry peers (Retail-Catalog & Mail-Order Houses), by market cap.
1–14 of 14
| AMZN | Amazon | $2.61T | 28.71 | 3.64 | 12.7% | +1.24% |
| CPNG | Coupang, Inc. | $32.9B | 158.11 | 0.95 | 0.6% | -4.61% |
| CDW | CDW Corporation | $16.4B | 15.38 | 0.73 | 4.8% | +1.33% |
| W | Wayfair Inc. | $11.6B | -37.00 | 0.93 | -2.5% | +8.27% |
| CHWY | Chewy, Inc. | $7.5B | 33.82 | 0.60 | 1.8% | +2.42% |
| PTRN | Pattern Group Inc. | $3.8B | — | — | — | +4.60% |
| NSIT | Insight Enterprises Inc | $3.3B | 20.81 | 0.40 | 1.9% | +1.24% |
| RVLV | Revolve Group, Inc. | $1.6B | 25.24 | 1.27 | 5.0% | +5.52% |
| TDUP | Thredup Inc. | $774M | -38.29 | 2.49 | -6.5% | +12.57% |
| SFIX | Stitch Fix, Inc. | $544M | -18.93 | 0.43 | -2.3% | +5.21% |
| BBBY | Bed Bath & Beyond, Inc. | $439M | -5.19 | 0.42 | -8.1% | +1.71% |
| HNST | Honest Company, Inc. | $414M | -26.39 | 1.11 | -4.2% | +5.62% |
| DIBS | 1stdibs.com, Inc. | $154M | -11.25 | 1.72 | -15.2% | +3.94% |
| HOUR | Hour Loop, Inc | $77M | — | — | — | +9.23% |
Source: SEC EDGAR (fundamentals/EPS/dividends) · Databento EQUS.MINI (prices) · market cap & yield computed by tradmap. Informational only — not financial advice.