BZUN Baozun Inc.
Data as of close
Consumer Cyclical · Retail-Catalog & Mail-Order Houses
Baozun Inc. (BZUN) is a consumer cyclical company in the Retail-Catalog & Mail-Order Houses industry. Shares last traded at $3.45, 12.0% below their 52-week high. Over the past year the stock is up 4.2%. Net profit margin is -2.4%, below the peer median of -0.9%. Revenue grew 5.6% year over year.
* P/E (TTM) = market cap ÷ net income over the trailing twelve months where four consecutive quarters are reported, otherwise the latest fiscal year — the same basis as the peer table and the screener, so it can differ from price ÷ EPS.
Baozun Inc. reports in CNY: EPS, dividends and financials are shown in CNY as filed, per ordinary share. There is no share count on file for the US listing (a depositary receipt prices at a ratio we do not source), so there is no market cap and no price ratio.
Performance
Chart
Full chart →Daily candles · volume · SMA(20)/SMA(50) · Databento EQUS.MINI.
Technicals
Financials
Trailing twelve months where four consecutive quarters are reported, otherwise the latest fiscal year; revenue is the fiscal-year figure where quarterly revenue covers under half of it (typical for banks, insurers and REITs), and margins are taken on it; latest reported period ends 2025-12-31. Source: SEC EDGAR/XBRL, reported in CNY.
BZUN Dividend History
| Fiscal year end | Total dividends paid | Per share* | Payout ratio |
|---|---|---|---|
| 2025-12-31 | CN¥22M | CN¥0.13 | — |
| 2024-12-31 | CN¥1M | CN¥0.01 | — |
| 2023-12-31 | CN¥1M | CN¥0.01 | — |
*Per share derived as total dividends paid ÷ weighted diluted shares (SEC EDGAR/XBRL annual cash-flow facts). Reported history — not a forecast of future dividends.
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Retail-Catalog & Mail-Order Houses peers
BZUN vs 14 industry peers (Retail-Catalog & Mail-Order Houses), by market cap. Data as of close
| AMZN | Amazon | $2.88T | 21.35 | 3.61 | 16.9% | +6.15% |
| CPNG | Coupang, Inc. | $30.6B | — | 0.85 | -3.8% | +11.87% |
| CDW | CDW Corporation | $21.1B | 19.17 | 0.86 | 4.5% | +13.02% |
| W | Wayfair Inc. | $16.9B | — | 1.28 | -1.2% | +10.94% |
| CHWY | Chewy, Inc. | $9.4B | 34.35 | 0.72 | 2.1% | +5.98% |
| NSIT | Insight Enterprises Inc | $5.2B | 24.47 | 0.60 | 2.5% | +5.01% |
| PTRN | Pattern Group Inc. | $3.1B | — | 1.04 | 0.9% | +4.55% |
| GCT | Gigacloud Technology Inc | $2.1B | 13.23 | 1.60 | 10.6% | +5.64% |
| RVLV | Revolve Group, Inc. | $1.4B | 21.55 | 1.04 | 4.8% | -7.26% |
| BWMX | BETTERWARE DE MEXICO, S.A.P.I. DE C.V | $636M | — | — | — | -0.96% |
| HNST | Honest Company, Inc. | $475M | — | 1.39 | -3.6% | +1.96% |
| SFIX | Stitch Fix, Inc. | $393M | — | 0.29 | -0.9% | +7.10% |
| TDUP | Thredup Inc. | $294M | — | 0.86 | -6.9% | +11.06% |
| DIBS | 1stdibs.com, Inc. | $186M | — | 2.06 | -8.5% | +7.88% |
Source: SEC EDGAR (fundamentals/EPS/dividends, reported in CNY) · Databento EQUS.MINI (prices) · market cap & yield computed by tradmap. Informational only — not financial advice.