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W Financials Wayfair Inc.

14 years of revenue, profit, cash flow and balance-sheet history through FY2025, from SEC filings — with a computed, factual read of the trend. Updated Overview →

Growth & profitability

  • Revenue has declined 2.5% per year over the past 5 years.
  • Operating margin has contracted, at 0.1% in the latest year.
  • Free cash flow has declined 17.7% per year over the past 5 years.

Financial health

  • Total debt ($3.3B) exceeds cash ($1.5B); net debt is $1.8B.
  • Total debt has grown faster than revenue (4.2% vs -2.5% per year).
  • Operating income covered interest expense 0.1× in the latest year.
  • Total debt is 10× EBITDA.
Revenue & net income
-$1B $6B $14B $0 2012 2014 2016 2018 2020 2022 2024
RevenueNet income
Margins (gross / operating / net)
-11% 10% 31% 0% 2012 2014 2016 2018 2020 2022 2024
GrossOperatingNet
Free cash flow (CFO − capex)
-$860M $186M $1B $0 2012 2014 2016 2018 2020 2022 2024
Free cash flow
Cash vs total debt
$0 $2B $3B 2012 2014 2016 2018 2020 2022 2024
CashTotal debt
Cash flow: operating / investing / financing
-$855M $281M $1B $0 2012 2014 2016 2018 2020 2022 2024
OperatingInvestingFinancing

Key annual figures

FYRevenueNet incomeGross MOp MFCFTotal debtCash
2025 $12.5B -$313M 30.2% 0.1% $464M $3.3B $1.5B
2024 $11.9B -$492M 30.2% -3.9% $244M $3.1B $1.3B
2023 $12.0B -$738M 30.6% -6.8% $201M $3.2B $1.3B
2022 $12.2B -$1.3B 28.0% -11.3% -$860M $3.1B $1.1B
2021 $13.7B -$131M 28.4% -0.7% $309M $3.1B $1.7B
2020 $14.1B $185M 29.1% 2.5% $1.2B $2.7B $2.1B
2019 $9.1B -$985M 23.5% -10.2% -$469M $1.5B
2018 $6.8B -$504M 23.4% -7.0% -$74M $739M $849M
2017 $4.7B -$245M 23.7% -5.0% -$67M $333M $559M
2016 $3.4B -$194M 23.9% -5.8% -$34M $0 $280M
2015 -$77M $90M $334M
2014 -$148M $356M
2013 -$16M $65M
2012 -$21M $78M

Valuation over time

How the market has priced W against its own fundamentals since 2023-03 — each month-end's share price set against the most recent annual filing, so the multiple moves as price runs ahead of (or behind) earnings. Split-adjusted.

Price / sales (P/S)
0.0 0.6 1.2 Mar '23 Aug '23 Jan '24 Jun '24 Nov '24 Apr '25 Sep '25 Feb '26
P/S

Frequently asked questions

Is W growing its revenue and profit?

Over the past 5 years, Wayfair Inc.'s revenue has declined 2.5% per year. These are computed facts, not advice.

How much debt does W have?

As of FY2025, Wayfair Inc. reported $3.3B of total debt against $1.5B of cash; operating income covered interest expense 0.1×.

What is W's profit margin?

In FY2025, gross margin was 30.2%, operating margin 0.1%, and net margin -2.5%.

Where does this data come from?

All figures are extracted from the company’s SEC EDGAR/XBRL filings — 10-K annual reports and 10-Q quarterly reports (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.

Source: SEC EDGAR / XBRL (10-K + 10-Q filings) · prices EOD (Databento), corporate-action-adjusted · growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price against the latest annual filing. Informational only — not investment advice.