8 years of revenue, profit, cash flow and balance-sheet history through FY2025,
from SEC filings — with a computed, factual read of the trend.
Updated Overview →
Growth & profitability
Revenue has grown 13.7% per year over the past 5 years.
Operating margin has contracted, at 2.0% in the latest year.
Free cash flow has grown 5.0% per year over the past 5 years.
Financial health
Total debt ($153M) exceeds cash ($47M); net debt is $107M.
Total debt has grown slower than revenue (-3.4% vs 13.7% per year).
Operating income covered interest expense 2.0× in the latest year.
Total debt is 6.9× EBITDA.
Revenue & net income
RevenueNet income
Margins (gross / operating / net)
GrossOperatingNet
Free cash flow (CFO − capex)
Free cash flow
Cash vs total debt
CashTotal debt
Cash flow: operating / investing / financing
OperatingInvestingFinancing
Key annual figures
FY
Revenue
Net income
Gross M
Op M
FCF
Total debt
Cash
2025
$1.1B
$26M
15.0%
2.0%
$65M
$153M
$47M
2024
$865M
$17M
16.6%
4.9%
$46M
$162M
$43M
2023
$388M
-$40M
17.2%
-10.3%
$20M
$174M
$17M
2022
$459M
-$58M
15.3%
-7.7%
$28M
$183M
$15M
2021
$645M
-$5M
15.7%
0.3%
$28M
$187M
$51M
2020
$585M
-$4M
14.6%
3.3%
$51M
$183M
$24M
2019
$408M
—
16.0%
6.1%
$22M
$98M
$10M
2018
$297M
—
16.6%
6.5%
$22M
—
—
Revenue & net income
RevenueNet income
Margins (gross / operating / net)
GrossOperatingNet
Free cash flow (CFO − capex, quarterly)
Free cash flow
Cash vs total debt
CashTotal debt
Cash flow: operating / investing / financing
OperatingInvestingFinancing
Key quarterly figures
Quarter
Revenue
Net income
Gross M
Op M
FCF
Total debt
Cash
Mar '26
$310M
$11M
15.1%
7.2%
-$2M
$164M
$26M
Dec '25
$291M
$31M
15.4%
7.7%
-$7M
$153M
$47M
Sep '25
$307M
$15M
14.2%
6.4%
$24M
$156M
$39M
Jun '25
$252M
-$19M
15.0%
-8.0%
$26M
$158M
$85M
Mar '25
$264M
-$2M
15.8%
0.0%
$24M
$160M
$64M
Dec '24
$301M
$5M
16.3%
6.1%
$14M
$162M
$43M
Sep '24
$259M
$9M
15.1%
6.0%
$8M
$165M
$32M
Jun '24
$178M
$4M
17.8%
3.6%
$21M
$167M
$29M
Mar '24
$127M
-$1M
18.7%
1.9%
$2M
$172M
$14M
Dec '23
$117M
-$2M
19.0%
0.4%
$5M
$174M
$17M
Sep '23
$75M
-$14M
16.5%
-19.8%
—
$176M
$15M
Jun '23
$85M
-$14M
16.2%
-19.0%
—
$179M
$20M
Mar '23
$112M
-$10M
16.5%
-8.6%
—
$181M
$20M
Dec '22
$124M
-$27M
16.2%
-5.3%
—
$183M
$15M
Sep '22
$89M
-$14M
14.2%
-11.9%
—
$190M
$30M
Jun '22
$103M
-$9M
15.0%
-10.1%
—
$207M
$35M
Mar '22
$143M
-$7M
15.2%
-5.5%
—
$185M
$55M
Dec '21
$162M
-$2M
15.7%
-1.0%
—
$187M
$51M
Sep '21
$153M
-$4M
16.1%
-0.0%
—
$187M
$29M
Jun '21
$157M
-$207000
15.9%
1.2%
—
$183M
$15M
Valuation over time
How the market has priced MAX against its own fundamentals since 2023-03 —
each month-end's share price set against the most recent annual filing, so the multiple moves
as price runs ahead of (or behind) earnings. Split-adjusted.
The price-to-earnings ratio has fallen from 37.9× (Dec '24) to 24.0× (Jun '26).
The price-to-sales ratio has fallen from 1.8× (Mar '23) to 0.6× (Jun '26).
Price / earnings (P/E)
P/E
Price / sales (P/S)
P/S
Frequently asked questions
Is MAX growing its revenue and profit?
Over the past 5 years, MediaAlpha, Inc.'s revenue has grown 13.7% per year. These are computed facts, not advice.
How much debt does MAX have?
As of FY2025, MediaAlpha, Inc. reported $153M of total debt against $47M of cash; operating income covered interest expense 2.0×.
What is MAX's profit margin?
In FY2025, gross margin was 15.0%, operating margin 2.0%, and net margin 2.3%.
What is MAX's P/E ratio?
As of Jun '26, MediaAlpha, Inc. traded at a price-to-earnings ratio of about 24.0× (market cap ÷ latest annual net income). The valuation charts above show how its P/E, P/S have moved with the share price. These are computed facts, not advice.
Where does this data come from?
All figures are extracted from the company’s SEC EDGAR/XBRL filings — 10-K annual reports and 10-Q quarterly reports (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.
Source: SEC EDGAR / XBRL (10-K + 10-Q filings) · prices EOD (Databento), corporate-action-adjusted ·
growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price
against the latest annual filing. Informational only — not investment advice.