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MAX Financials MediaAlpha, Inc.

8 years of revenue, profit, cash flow and balance-sheet history through FY2025, from SEC filings — with a computed, factual read of the trend. Updated Overview →

Growth & profitability

  • Revenue has grown 13.7% per year over the past 5 years.
  • Operating margin has contracted, at 2.0% in the latest year.
  • Free cash flow has grown 5.0% per year over the past 5 years.

Financial health

  • Total debt ($153M) exceeds cash ($47M); net debt is $107M.
  • Total debt has grown slower than revenue (-3.4% vs 13.7% per year).
  • Operating income covered interest expense 2.0× in the latest year.
  • Total debt is 6.9× EBITDA.
Revenue & net income
-$58M $528M $1B $0 2018 2019 2020 2021 2022 2023 2024 2025
RevenueNet income
Margins (gross / operating / net)
-13% 2% 17% 0% 2018 2019 2020 2021 2022 2023 2024 2025
GrossOperatingNet
Free cash flow (CFO − capex)
$0 $33M $65M 2018 2019 2020 2021 2022 2023 2024 2025
Free cash flow
Cash vs total debt
$0 $93M $187M 2018 2019 2020 2021 2022 2023 2024 2025
CashTotal debt
Cash flow: operating / investing / financing
-$62M $2M $66M $0 2018 2019 2020 2021 2022 2023 2024 2025
OperatingInvestingFinancing

Key annual figures

FYRevenueNet incomeGross MOp MFCFTotal debtCash
2025 $1.1B $26M 15.0% 2.0% $65M $153M $47M
2024 $865M $17M 16.6% 4.9% $46M $162M $43M
2023 $388M -$40M 17.2% -10.3% $20M $174M $17M
2022 $459M -$58M 15.3% -7.7% $28M $183M $15M
2021 $645M -$5M 15.7% 0.3% $28M $187M $51M
2020 $585M -$4M 14.6% 3.3% $51M $183M $24M
2019 $408M 16.0% 6.1% $22M $98M $10M
2018 $297M 16.6% 6.5% $22M

Valuation over time

How the market has priced MAX against its own fundamentals since 2023-03 — each month-end's share price set against the most recent annual filing, so the multiple moves as price runs ahead of (or behind) earnings. Split-adjusted.

Price / earnings (P/E)
0.0 21.4 42.9 Mar '23 Aug '23 Jan '24 Jun '24 Nov '24 Apr '25 Sep '25 Feb '26
P/E
Price / sales (P/S)
0.0 1.5 3.0 Mar '23 Aug '23 Jan '24 Jun '24 Nov '24 Apr '25 Sep '25 Feb '26
P/S

Frequently asked questions

Is MAX growing its revenue and profit?

Over the past 5 years, MediaAlpha, Inc.'s revenue has grown 13.7% per year. These are computed facts, not advice.

How much debt does MAX have?

As of FY2025, MediaAlpha, Inc. reported $153M of total debt against $47M of cash; operating income covered interest expense 2.0×.

What is MAX's profit margin?

In FY2025, gross margin was 15.0%, operating margin 2.0%, and net margin 2.3%.

What is MAX's P/E ratio?

As of Jun '26, MediaAlpha, Inc. traded at a price-to-earnings ratio of about 24.0× (market cap ÷ latest annual net income). The valuation charts above show how its P/E, P/S have moved with the share price. These are computed facts, not advice.

Where does this data come from?

All figures are extracted from the company’s SEC EDGAR/XBRL filings — 10-K annual reports and 10-Q quarterly reports (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.

Source: SEC EDGAR / XBRL (10-K + 10-Q filings) · prices EOD (Databento), corporate-action-adjusted · growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price against the latest annual filing. Informational only — not investment advice.