8 years of revenue, profit, cash flow and balance-sheet history through FY2025,
from SEC filings — with a computed, factual read of the trend.
Updated Overview →
Growth & profitability
Revenue has grown 13.7% per year over the past 5 years.
Operating margin has contracted, at 2.0% in the latest year.
Free cash flow has grown 5.0% per year over the past 5 years.
Financial health
Total debt ($153M) exceeds cash ($47M); net debt is $107M.
Total debt has grown slower than revenue (-3.4% vs 13.7% per year).
Operating income covered interest expense 2.0× in the latest year.
Total debt is 6.9× EBITDA.
Revenue & net income
RevenueNet income
Margins (gross / operating / net)
GrossOperatingNet
Return on equity & assets (ROE / ROA)
ROEROA
Free cash flow (CFO − capex)
Free cash flow
Cash vs total debt
CashTotal debt
Cash flow: operating / investing / financing
OperatingInvestingFinancing
Key annual figures
FY
Revenue
Net income
Gross M
Op M
ROE
ROA
FCF
Total debt
Cash
2025
$1.1B
$26M
15.0%
2.0%
615.9%
6.7%
$65M
$153M
$47M
2024
$865M
$17M
16.6%
4.9%
699.3%
6.3%
$46M
$162M
$43M
2023
$388M
-$40M
17.2%
-10.3%
392.7%
-26.3%
$20M
$174M
$17M
2022
$459M
-$58M
15.3%
-7.7%
360.6%
-33.9%
$28M
$183M
$15M
2021
$645M
-$5M
15.7%
0.3%
121.6%
-1.8%
$28M
$187M
$51M
2020
$585M
-$4M
14.6%
3.3%
12.9%
-2.1%
$51M
$183M
$24M
2019
$408M
—
16.0%
6.1%
0.0%
0.0%
$22M
$98M
$10M
2018
$297M
—
16.6%
6.5%
—
—
$22M
—
—
Revenue & net income
RevenueNet income
Margins (gross / operating / net)
GrossOperatingNet
Return on equity & assets (ROE / ROA)
ROEROA
Free cash flow (CFO − capex, quarterly)
Free cash flow
Cash vs total debt
CashTotal debt
Cash flow: operating / investing / financing
OperatingInvestingFinancing
Key quarterly figures
Quarter
Revenue
Net income
Gross M
Op M
ROE
ROA
FCF
Total debt
Cash
Sep '26
$376M
$26M
14.7%
7.7%
50.2%
6.9%
$21M
$175M
$19M
Jun '26
$317M
$39M
14.3%
6.3%
138.8%
11.0%
$42M
$177M
$24M
Mar '26
$310M
$11M
15.1%
7.2%
598.2%
3.1%
-$2M
$164M
$26M
Dec '25
$291M
$31M
15.4%
7.7%
755.0%
8.2%
-$7M
$153M
$47M
Sep '25
$307M
$15M
14.2%
6.4%
-50.1%
5.6%
$24M
$156M
$39M
Jun '25
$252M
-$19M
15.0%
-8.0%
496.6%
-7.5%
$26M
$158M
$85M
Mar '25
$264M
-$2M
15.8%
0.0%
-24.6%
-0.8%
$24M
$160M
$64M
Dec '24
$301M
$5M
16.3%
6.1%
195.1%
1.8%
$14M
$162M
$43M
Sep '24
$259M
$9M
15.1%
6.0%
-113.4%
4.0%
$8M
$165M
$32M
Jun '24
$178M
$4M
17.8%
3.6%
-14.8%
1.8%
$21M
$167M
$29M
Mar '24
$127M
-$1M
18.7%
1.9%
5.8%
-0.7%
$2M
$172M
$14M
Dec '23
$117M
-$2M
19.0%
0.4%
23.0%
-1.5%
$5M
$174M
$17M
Sep '23
$75M
-$14M
16.5%
-19.8%
83.1%
-10.1%
—
$176M
$15M
Jun '23
$85M
-$14M
16.2%
-19.0%
88.1%
-10.2%
—
$179M
$20M
Mar '23
$112M
-$10M
16.5%
-8.6%
77.3%
-6.7%
—
$181M
$20M
Dec '22
$124M
-$27M
16.2%
-5.3%
168.6%
-15.9%
—
$183M
$15M
Sep '22
$89M
-$14M
14.2%
-11.9%
-1212.2%
-5.5%
—
$190M
$30M
Jun '22
$103M
-$9M
15.0%
-10.1%
-265.9%
-3.2%
—
$207M
$35M
Mar '22
$143M
-$7M
15.2%
-5.5%
-319.2%
-2.6%
—
$185M
$55M
Dec '21
$162M
-$2M
15.7%
-1.0%
41.9%
-0.6%
—
$187M
$51M
Valuation over time
How the market has priced MAX against its own fundamentals since 2023-03 —
each month-end's share price set against the most recent annual filing, so the multiple moves
as price runs ahead of (or behind) earnings. Split-adjusted.
The price-to-earnings ratio has fallen from 34.6× (Dec '24) to 29.4× (Nov '26).
The price-to-sales ratio has fallen from 1.7× (Mar '23) to 0.7× (Nov '26).
Price / earnings (P/E)
P/E
Price / sales (P/S)
P/S
Frequently asked questions
Is MAX growing its revenue and profit?
Over the past 5 years, MediaAlpha, Inc.'s revenue has grown 13.7% per year. These are computed facts, not advice.
How much debt does MAX have?
As of FY2025, MediaAlpha, Inc. reported $153M of total debt against $47M of cash; operating income covered interest expense 2.0×.
What is MAX's profit margin?
In FY2025, gross margin was 15.0%, operating margin 2.0%, and net margin 2.3%.
What is MAX's P/E ratio?
MediaAlpha, Inc.'s P/E (TTM) is 6.97 as of the 2026-11-02 close — market cap ÷ net income over the trailing twelve months where four consecutive quarters are reported, otherwise the latest fiscal year, the same figure as on the MAX stock page. The valuation chart above sets each month-end's price against the latest annual net income instead, so its latest point (about 29.4× as of Nov '26) can differ. These are computed facts, not advice.
Where does this data come from?
All figures are extracted from the company’s SEC EDGAR/XBRL filings — 10-K annual reports and 10-Q quarterly reports (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.
Source: SEC EDGAR / XBRL (10-K + 10-Q filings) · prices EOD (Databento), split-adjusted; price return — dividends not reinvested ·
growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price
against the latest annual filing. Informational only — not investment advice.