15 years of revenue, profit, cash flow and balance-sheet history through FY2025, from SEC filings, in CNY as reported — with a computed, factual read of the trend. Updated Overview →
| FY | Revenue | Net income | Gross M | Op M | ROE | ROA | FCF | Total debt | Cash |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | CN¥129.1B | CN¥5.6B | 43.9% | -4.5% | 2.1% | 1.2% | -CN¥15.1B | CN¥48.9B | CN¥24.6B |
| 2024 | CN¥133.1B | CN¥23.8B | 50.3% | 16.0% | 9.0% | 5.6% | CN¥13.1B | CN¥46.7B | CN¥24.8B |
| 2023 | CN¥134.6B | CN¥20.3B | 51.7% | 16.2% | 8.3% | 5.0% | CN¥25.4B | CN¥51.3B | CN¥25.2B |
| 2022 | CN¥123.7B | CN¥7.6B | 48.3% | 12.9% | 3.4% | 1.9% | CN¥17.9B | CN¥52.1B | CN¥53.2B |
| 2021 | CN¥124.5B | CN¥10.2B | 48.3% | 8.4% | 4.8% | 2.7% | CN¥9.2B | CN¥57.8B | CN¥36.9B |
| 2020 | CN¥107.1B | CN¥22.5B | 48.5% | 13.4% | 12.3% | 6.8% | CN¥19.1B | CN¥51.4B | CN¥35.8B |
| 2019 | CN¥107.4B | CN¥2.1B | 41.5% | 5.9% | 1.3% | 0.7% | CN¥22.0B | CN¥45.9B | CN¥33.4B |
| 2018 | CN¥102.3B | CN¥27.6B | 49.4% | 15.2% | 16.9% | 9.3% | CN¥27.2B | CN¥52.7B | CN¥27.6B |
| 2017 | — | CN¥18.3B | — | — | 15.9% | 7.3% | CN¥28.0B | CN¥36.9B | CN¥11.1B |
| 2016 | — | CN¥11.6B | — | — | 12.6% | 6.4% | CN¥18.3B | CN¥34.0B | CN¥10.9B |
| 2015 | — | CN¥33.7B | — | — | 41.9% | 22.8% | — | CN¥30.8B | CN¥10.0B |
| 2014 | — | CN¥13.2B | — | — | 25.8% | 13.3% | — | — | CN¥13.9B |
| 2013 | — | CN¥10.6B | — | — | 27.5% | 14.9% | CN¥11.0B | — | CN¥9.7B |
| 2012 | — | CN¥10.5B | — | — | 40.1% | 22.9% | CN¥9.7B | — | CN¥11.9B |
| 2011 | — | CN¥6.6B | — | — | 43.4% | 28.4% | CN¥6.4B | — | CN¥4.1B |
| Quarter | Revenue | Net income | Gross M | Op M | ROE | ROA | FCF | Total debt | Cash |
|---|---|---|---|---|---|---|---|---|---|
| Dec '18 | CN¥27.2B | CN¥2.1B | 42.6% | 4.1% | 1.3% | 0.7% | CN¥5.9B | CN¥52.7B | CN¥27.6B |
| Sep '18 | CN¥28.2B | CN¥12.4B | 49.6% | 15.7% | 7.8% | 4.5% | CN¥9.1B | CN¥42.2B | CN¥15.8B |
| Dec '17 | — | CN¥4.2B | — | — | 3.6% | 1.7% | CN¥8.6B | CN¥36.9B | CN¥11.1B |
| Sep '17 | — | CN¥7.9B | — | — | — | — | CN¥9.6B | — | — |
| Dec '12 | — | CN¥2.8B | — | — | 10.7% | 6.1% | CN¥2.0B | — | CN¥11.9B |
| Dec '11 | — | CN¥2.1B | — | — | 13.4% | 8.8% | CN¥2.9B | — | CN¥4.1B |
Over the past 5 years, Baidu's revenue has grown 3.8% per year, and net income declined 24.3% per year. These are computed facts, not advice.
As of FY2025, Baidu reported CN¥48.9B of total debt against CN¥24.6B of cash.
In FY2025, gross margin was 43.9%, operating margin -4.5%, and net margin 4.3%.
All figures are extracted from the company’s SEC EDGAR/XBRL filings — its annual and interim reports, in CNY as reported (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.
Source: SEC EDGAR / XBRL (annual and interim filings, reported in CNY) · prices EOD (Databento), split-adjusted; price return — dividends not reinvested · growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price against the latest annual filing. Informational only — not investment advice.