14 years of revenue, profit, cash flow and balance-sheet history through FY2025,
from SEC filings — with a computed, factual read of the trend.
Updated Overview →
Growth & profitability
Revenue has declined 6.1% per year over the past 5 years.
Operating margin has contracted, at -12.8% in the latest year.
Financial health
Total debt ($66M) exceeds cash ($50M); net debt is $17M.
Total debt has grown slower than revenue (-21.2% vs -6.1% per year).
The company is unprofitable; at its current free-cash-flow burn it has roughly 2.1 years of cash runway.
Revenue & net income
RevenueNet income
Margins (gross / operating / net)
GrossOperatingNet
Return on equity & assets (ROE / ROA)
ROEROA
Free cash flow (CFO − capex)
Free cash flow
Cash vs total debt
CashTotal debt
Cash flow: operating / investing / financing
OperatingInvestingFinancing
Key annual figures
FY
Revenue
Net income
Gross M
Op M
ROE
ROA
FCF
Total debt
Cash
2025
$652M
-$93M
33.6%
-12.8%
-122.1%
-21.8%
-$24M
$66M
$50M
2024
$801M
-$432M
33.8%
-16.8%
-285.0%
-79.5%
-$129M
$93M
$103M
2023
$1.0B
-$53M
32.2%
-7.5%
-9.6%
-5.5%
-$34M
$93M
$223M
2022
$1.1B
$29M
37.2%
3.6%
4.7%
2.7%
$2M
$141M
$224M
2021
$1.2B
$371M
41.1%
9.8%
60.3%
29.5%
$224M
$234M
$401M
2020
$892M
-$67M
35.3%
-4.1%
-30.9%
-8.7%
$89M
$218M
$326M
2019
$1.2B
-$15M
34.6%
-0.2%
-6.3%
-1.8%
-$33M
$149M
$150M
2018
$1.1B
-$109M
31.5%
-8.2%
-51.4%
-15.6%
-$53M
$139M
$152M
2017
$1.2B
-$183M
32.6%
-13.9%
-61.2%
-21.5%
-$61M
$130M
$203M
2016
$1.2B
-$419M
39.0%
-31.5%
-93.7%
-45.4%
-$151M
$0
$192M
2015
$1.6B
$36M
41.6%
3.4%
4.7%
3.3%
$106M
—
$280M
2014
$1.4B
$128M
45.0%
13.4%
20.0%
14.0%
$70M
$0
$320M
2013
$986M
$61M
36.7%
10.0%
-1128.9%
13.8%
$84M
$114M
$101M
2012
$526M
$32M
43.2%
10.2%
-40.5%
—
-$9M
—
$36M
Revenue & net income
RevenueNet income
Margins (gross / operating / net)
GrossOperatingNet
Return on equity & assets (ROE / ROA)
ROEROA
Free cash flow (CFO − capex, quarterly)
Free cash flow
Cash vs total debt
CashTotal debt
Cash flow: operating / investing / financing
OperatingInvestingFinancing
Key quarterly figures
Quarter
Revenue
Net income
Gross M
Op M
ROE
ROA
FCF
Total debt
Cash
Jun '26
$105M
-$51M
30.2%
-37.1%
156.1%
-12.8%
-$12M
$73M
$27M
Mar '26
$99M
-$81M
4.3%
-57.8%
4324.2%
-21.2%
-$38M
$72M
$41M
Dec '25
$202M
-$9M
31.8%
-4.1%
-11.9%
-2.1%
$15M
$66M
$50M
Sep '25
$163M
-$21M
35.1%
-9.8%
-26.4%
-3.9%
$11M
$182M
$153M
Jun '25
$153M
-$16M
35.8%
-9.2%
-16.8%
-3.7%
$8M
—
$59M
Mar '25
$134M
-$47M
32.1%
-33.7%
-42.5%
-10.1%
-$58M
—
$70M
Dec '24
$201M
-$37M
34.7%
-19.5%
-24.5%
-6.8%
-$26M
$93M
$103M
Sep '24
$259M
-$8M
35.5%
-3.1%
-4.5%
-1.2%
-$4M
$93M
$130M
Jun '24
$186M
-$48M
30.5%
-25.0%
-25.9%
-8.6%
-$111000
$93M
$133M
Mar '24
$155M
-$339M
34.1%
-26.6%
-150.8%
-58.9%
-$99M
$93M
$134M
Dec '23
$295M
-$2M
34.2%
-3.2%
-0.4%
-0.2%
$43M
$93M
$223M
Sep '23
$294M
-$4M
32.0%
-1.3%
-0.7%
-0.4%
-$2M
$142M
$221M
Jun '23
$241M
-$17M
31.4%
-9.3%
-3.1%
-1.7%
-$8M
$141M
$190M
Mar '23
$175M
-$30M
30.0%
-22.8%
-5.1%
-2.9%
-$68M
$141M
$158M
Dec '22
$321M
$3M
32.5%
0.5%
0.5%
0.3%
$25M
$141M
$224M
Sep '22
$305M
$18M
38.0%
8.0%
2.9%
1.6%
$39M
$141M
$217M
Jun '22
$251M
$3M
38.3%
1.9%
0.4%
0.2%
$12M
$141M
$203M
Mar '22
$217M
$6M
41.8%
3.8%
1.0%
0.5%
-$74M
$265M
$305M
Dec '21
$391M
$53M
41.2%
15.0%
8.5%
4.2%
$163M
$234M
$401M
Sep '21
$317M
$312M
43.6%
15.3%
56.2%
27.9%
$65M
$230M
$296M
Valuation over time
How the market has priced GPRO against its own fundamentals since 2023-03 —
each month-end's share price set against the most recent annual filing, so the multiple moves
as price runs ahead of (or behind) earnings. Split-adjusted.
The price-to-earnings ratio has fallen from 29.1× (Mar '23) to 20.4× (Dec '23).
The price-to-sales ratio has fallen from 0.8× (Mar '23) to 0.4× (Sep '26).
Price / earnings (P/E)
P/E
Price / sales (P/S)
P/S
Frequently asked questions
Is GPRO growing its revenue and profit?
Over the past 5 years, GoPro, Inc.'s revenue has declined 6.1% per year. These are computed facts, not advice.
How much debt does GPRO have?
As of FY2025, GoPro, Inc. reported $66M of total debt against $50M of cash.
What is GPRO's profit margin?
In FY2025, gross margin was 33.6%, operating margin -12.8%, and net margin -14.3%.
What is GPRO's P/E ratio?
As of Sep '26, GoPro, Inc. traded at a price-to-earnings ratio of about 20.4× (market cap ÷ latest annual net income). The valuation charts above show how its P/E, P/S have moved with the share price. These are computed facts, not advice.
Where does this data come from?
All figures are extracted from the company’s SEC EDGAR/XBRL filings — 10-K annual reports and 10-Q quarterly reports (use the Annual / Quarterly toggle). Quarterly figures are derived from the as-filed statements (year-to-date amounts are differenced into discrete quarters). Growth rates and ratios are computed by tradmap; nothing here is investment advice.
Source: SEC EDGAR / XBRL (10-K + 10-Q filings) · prices EOD (Databento), corporate-action-adjusted ·
growth rates, valuation multiples & ratios computed by tradmap. Valuation uses each month-end price
against the latest annual filing. Informational only — not investment advice.